(Moon) Pig Sick of Valentine’s Onslaught

Thursday, 11 February 2010

As if the myriad of impossibly perfect perfume and M&S food and flower porn weren’t sign enough, then the Chinese torture of the heavily rotated Moon Pig/Hallmark TV ads can only mean its officially the most romantic time of the year... bring on the boil in the bag circus that is Valentine’s Day.

Now I understand my opening gambit is perhaps a little lacking in the wide-eyed wonder that can only be evoked by a humongous bunch of flowers landing on my desk on said day, but as Valentines mercifully lands on a Sunday this year, then I’ll, for once, be spared the disappointment of not having the opportunity to coyly and graciously take receipt of said gesture, which leaves the remaining possibility of a card...one, if I’m really lucky, with my face photo shopped on to it.

Not that I’m against the use of Photoshop in the pursuit of comedy gold – indeed many a Facebook page owes a massive debt to the ancient art form, but since Hallmark have recently unleashed their own range of online personalised greetings cards, they have launched a Battle Royale between the juggernaut that is Moooon Piiig and the new ‘peaches and paint balling’ kid on the block for the hearts and minds of the Mills and Boon brigade.

According to Retail Week the value of the online greetings card market has doubled since 2008 and is estimated to reach the £130 million mark in the next four years.  Who would have thought that the humble greetings card could generate such a massive profit along with sparking relationship angst throughout the civilised world?  Surely this begs the question with all of this harnessing of untold riches can the Moon Pig/Hallmark big cheeses not stretch to slightly less nauseating TV advertising to appease us romantically challenged rabble...they’ll be glad of it come the chocolate-friendly Easter card stampede - just a thought....

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