Job Title: Performance Marketing Manager
Location: Northumberland, hybrid working
Salary: £40k, depending on experience
Our client is one of the largest and fastest growing on-line print shops in the UK, and are looking to hire a Performance Marketing Manager to join the team. The successful candidate will be working alongside the Content Manager and Junior Content Editor to form a strong strategic leadership team within the Marketing division, all reporting directly to the Head of Performance Marketing.
As Performance Marketing Manager, you will be responsible for managing in-house and agency-led initiatives to grow sales, focusing on Paid search, Paid social advertising and Display as well as Organic search and Affiliates.
Responsibilities:
· Developing and managing a forward-thinking acquisition strategy, primarily overseeing the PPC, Google Shopping, Paid Social and Display initiatives, as well as support with SEO and Affiliates.
· Effectively managing the entire paid media budget.
· Systematically reviewing the acquisition team toolkit, reviewing platforms, services and agencies to add efficiencies, automations, and improve processes to meet the business demands and growth.
· Creating and managing a media dashboard that measures marketing KPIs.
· Create and own acquisition test & learn roadmap.
· Work with internal- and external stakeholders to optimise channel conversion rates.
· Working closely with our partner agencies.
· Make recommendations on which partners to support.
· Live and breathe channel performance to highlight wins and identify opportunities to improve performance.
· Share insights and recommendation with the wider team.
Requirements:
· Stakeholder management.
· Reporting and analysis.
· Commercial acumen to make objective and financially sound solutions.
· Experience of Google tools; Adwords, Analytics, SA360, Campaign Manager, Double click.
· Agency management experience.
· 5+ years marketing experience in a brand / service ecommerce environment, preferably with strong B2B experience.
· 3+ years in a acquisition marketing function with proven hands-on experience with PPC, Paid Social, and Display.
· Affiliate and SEO is a bonus.
Benefits:
· Staff discount.
· 22 days holiday plus bank holidays.
· Cycle to work scheme (opt in after probation period).
· Perkbox membership.
If this sounds like something you would be interested in, please click “apply” and we will get the ball rolling. If you’d like to find out more about this, or any other role we have available, please do not hesitate to get in touch.